When dealing with Direct Mail it's important to know your target audience:
First time re-finance clients (they likely have only done 1 purchase loan)
They have mortgage insurance
They are likely to be more qualified then they were the first time
5 Things that make Direct Mail work:
Using the Correct piece
Having the Golden...
Are You Thinking Like A CEO?
"This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50." -Bill Gates
Make sure you are in the driver's seat. The solo originator or small team controls their own destiny.
-Your clients + your team+ your brand = your $$$$