When dealing with Direct Mail it's important to know your target audience:
First time re-finance clients (they likely have only done 1 purchase loan)
They have mortgage insurance
They are likely to be more qualified then they were the first time
5 Things that make Direct Mail work:
Using the Correct piece
Having the Golden...
Separate yourself from the rest. He or she who reaches the most people, the most often, wins!
How do you use your time? Use it wisely.
Start originating by 8 am and don't let anything distract you during GREEN TIME
Stay at home base
I start my day at 3 am. I am in the office by 5 am and have my day planned by 7am so that by 8 am I am ready t...