BLOG HIGHLIGHTS / PRMG

When dealing with Direct Mail it's important to know your target audience:

1. First time re-finance clients (they likely have only done 1 purchase loan) 
2. They have mortgage insurance 
3. They are likely to be more qualified then they were the first time 

Check out Ben Anderson's article in the October Scotsman Guide. Ben shares his thoughts on home buying from the borrower's perspective and how we as loan officers need to educate our client's on process.      You can read the entire article at:    https://bit.ly/30HJ2Kd  

Ben Anderson explains the downsides of equity loans to non-bank lenders in this recent article on MORTAGELOAN.COM